01
Context
I look across strategy, customer, product, technology, data, operations, economics and risk to understand how the pieces affect one another.
Technology Transformation Executive · Advisor · Builder
See the big picture.Go deep where it matters.
I work across technology, product, data, operations and AI to simplify complexity, identify what matters, and turn strategy into working systems and measurable business results.
Global Enterprise · Growth Companies · Startups
01How I think
Make sense of complexity. Turn it into action.
I combine the ability to see the entire business system with the willingness to investigate the details that matter. Strategy becomes much stronger when it is grounded in how the technology, customer journey, data, workflows, economics and organization actually work.
02
Depth
I move into the details when necessary, whether that means architecture, workflows, analytics, vendors, security, infrastructure or implementation, so I can understand what is actually happening.
03
Direction
I turn what we learn into clear priorities, decisions, roadmaps and measurable outcomes.
Zoom out →Go deep →Connect the dots →Set direction →Execute →Measure
02Expertise
What I Do
I work across multiple disciplines because the hardest business problems rarely fit neatly inside one function.
Technology Transformation & Optimization
Assess and simplify technology stacks, consolidate platforms and data, redesign processes, improve architecture, and build operating models that can scale.
AI Strategy & AI-Native Transformation
Move from scattered AI experimentation to redesigned workflows, products and operating models.
Data, Automation & Decision Intelligence
Data strategy, analytics, automation and decision systems that turn information into better action.
Product & Digital Experience
Product strategy, digital experience, customer journeys, experimentation, engagement and growth.
Digital Commerce, Payments & Global Scale
Global commerce, payments, fraud, fulfillment and operations built to scale across markets.
Security, Governance & Risk
Security strategy, privacy, compliance, resilience and governance designed around real operating risk.
03 Emerging Technology & AI-Native Organizations
The real opportunity isn’t adding AI. It’s rethinking how the work gets done.
Most companies are adding AI to structures, workflows and roles designed for a pre-AI world.
I am focused on a different question:
If we were designing the company today, knowing what’s now possible with AI, how would we build it differently?
Work
What should be automated, augmented, redesigned or eliminated?
People + AI
Where should humans lead, where should AI assist, and where can AI take on work independently?
Data
What data needs to be consolidated, cleaned, structured or connected before automation and AI can work reliably?
Business
How does this change products, customer experience, economics and the way the company operates?
04 About
Builder at heart. Curious by nature.
I’m a technology transformation executive, advisor and builder with experience spanning global enterprise, growth-stage companies and early-stage startups.
I spent 15 years at Estée Lauder Companies helping build and scale its global digital commerce business, from platform development and international expansion to payments, fraud and operations. More recently, as Chief Digital and Information Officer at Indagare, I led technology, product, data, security and AI strategy.
Today, I work with founders and leadership teams to assess and transform technology, data, processes and operating models, then stay close to the implementation. My focus is on simplifying complex environments, building strong technology and data foundations, and redesigning workflows around automation, AI and effective human/AI collaboration.
I’m especially interested in where emerging technology, strong product thinking and real execution meet, and in how technology can make work and life better, not just faster.
I’m curious by nature, always learning, and outside of technology I spend a lot of time exploring wellness, longevity and spirituality.
05Career arc
Built layer by layer.
- 01 ·Develop
Built websites and interactive digital experiences hands-on, writing front-end code and creating rich web experiences.
Cablevision · AMC Networks - 02 ·Build
Built and scaled a proprietary e-commerce platform as part of the core team, while launching early international e-commerce businesses.
Estée Lauder Companies - 03 ·Scale
Scaled e-commerce across brands, markets and regions, turning early launch playbooks into repeatable global operations.
Estée Lauder Companies - 04 ·Integrate
Integrated acquired brands and connected commerce with fulfillment, logistics, payments and enterprise platforms.
Estée Lauder Companies - 05 ·Optimize
Led global payments, fraud, checkout optimization and modernization, improving customer experience, operations and financial outcomes.
Estée Lauder Companies - 06 ·Transform
Led technology, product, data, security and AI, connecting company strategy to execution.
Indagare - 07 ·Build + Advise
Build with AI and advise founders and teams on product, technology, engineering and emerging technology.
Independent Advisory · Applied AI
Experience & Scale
20+Years of experience
38Countries
20+Brands
12+E-commerce market launches
Business Impact
$3M+Fraud losses prevented
$2M+Revenue recovered
$700K+Cost savings
55% ↓Payment support contacts
06Working together
How I Can Help
I work best on complex problems where the answer isn’t obvious and business, product and technology need to come together.
01You know AI could change your business, but you need to figure out where it actually matters.
02Your technology team is busy, but you’re not sure the priorities are right.
03Your MVP works. Now you need to know if it’s ready for real customers.
04You need someone who can bridge business and technology, align the right teams, and turn complex ideas into clear action.
05Your commerce or payments stack is complex, expensive or holding back growth.
06You want to rethink how your business works as AI and emerging technology change what’s possible.
07Get in Touch
What are you trying to solve?
I work with founders, CEOs and leadership teams on product, technology and AI decisions, especially when the path forward isn’t obvious.
I’m also open to the right executive leadership opportunity, particularly where technology transformation, AI, product and business strategy intersect.
Tell me a little about what you’re building, changing or trying to figure out. I’m always interested in conversations around ambitious transformation work.